Reach the right candidates with targeted recruitment ads
The best candidates often aren't scrolling job boards — they're scrolling Facebook. We use the same targeting expertise behind our ad campaigns to put your open roles in front of exactly the right people.
Why advertise your jobs like you advertise your products
Traditional job listings only reach people actively looking. But many of your ideal candidates are happily employed and would never see a job board — yet they'd consider the right opportunity if it found them.
Recruitment marketing flips the model. Instead of waiting for candidates to come to you, targeted advertising — especially on Facebook — takes your role to them, reaching both active and passive candidates by location, interests and profile. It's the same precision targeting that powers good ad campaigns, applied to hiring.
Is this the right fit for you?
Recruitment marketing helps when:
You're struggling to attract enough quality applicants through job boards.
The candidates you want are employed and not actively job-hunting.
You hire for specific locations and need local reach.
You're recruiting at volume and need a reliable flow of applicants.
Your roles are hard to fill and need to reach a wider, well-targeted audience.
You want to build awareness of your company as an employer.
Hiring campaigns, run like performance campaigns
Every engagement is tailored, but here's what working with us on this typically covers.
Audience targeting
We define and reach your ideal candidate profile by location, interests, behaviour and demographics.
Ad creative & messaging
Compelling ads that sell the role and your company, written to attract the right people and filter out the wrong ones.
Facebook & social recruiting
Campaigns on Facebook and beyond that reach passive candidates where they actually spend their time.
Application routing
We point candidates to the right place to apply, with a smooth path from ad to application.
Optimisation
We optimise toward quality applicants and cost per application, not just clicks.
Reporting
Clear reporting on reach, applications and cost so you can see what your recruitment spend delivers.
A bigger, better candidate pool — faster
By reaching beyond the small pool of active job-seekers, recruitment marketing widens your funnel to include the passive candidates who are often the strongest hires. The result is more relevant applicants, less time-to-hire pressure and a more predictable pipeline for the roles you need to fill.
How we run it
A transparent, repeatable process — you always know what's happening and why.
Role & profile
We learn the role, the ideal candidate and what makes your company attractive.
Targeting & creative
We build the audience and craft ads that sell the opportunity.
Launch
We set up and launch the campaign with proper tracking of applications.
Optimise
We refine targeting and creative toward quality applicants at an efficient cost.
Report
We report on applications and cost, and adjust as the role's needs evolve.
Often combined with
Most results come from channels working together. These pair well with recruitment marketing.
Struggling to reach the right candidates?
Tell us about the roles you're hiring for and where you're based. We'll suggest how targeted recruitment advertising could widen your candidate pool.
Frequently asked questions
The questions companies ask us most about this service.
How is recruitment marketing different from posting on a job board?
Job boards only reach people actively searching. Recruitment marketing uses targeted advertising to reach both active and passive candidates — including strong people who are currently employed and would never see your listing otherwise.
Why Facebook for recruiting?
Because that's where a huge share of potential candidates spend their time, and its targeting lets us reach people by location, interests and profile. It's especially effective for roles where the best candidates aren't actively job-hunting.
What kinds of roles does this work for?
It works well for high-volume hiring, location-specific roles and hard-to-fill positions where you need to reach beyond the active job-seeker pool. In a quick conversation we can tell you whether it suits your roles.
How do candidates apply?
We route applicants to wherever works best for you — your careers page, an application form or a direct contact method — with a smooth path from seeing the ad to applying.
How do you measure success?
We focus on the metrics that matter for hiring: the number and quality of applications and the cost per application, rather than vanity metrics like clicks alone.