GA4
Analytics
Clean GA4 setup so your numbers actually mean something.
Performance marketing agency
We turn ad spend into measurable growth.
Optimalizált is a Google Partner agency managing Google, Meta and TikTok campaigns for companies that want more qualified leads, more sales and a clear view of what every euro is doing.
GooglePartner
50+active client
partnerships
partnerships
50+
Client partnerships
Google Partner
Certified agency
120M HUF
Meta budget managed, 2023
3
Ad platforms, one team
Trusted by ambitious brands & growing companies
What we do
Full-service online marketing, built around results
We take the weight of online marketing off your plate — strategy, campaigns, creative and measurement — so you can focus on running the business.
Google Ads Management
Search, Shopping, Performance Max, YouTube and remarketing — one of the most effective PPC channels for lead gen and e-commerce.
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Meta Ads Management
Facebook and Instagram campaigns with strong targeting and creative — powerful on their own and even better combined.
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TikTok Ads Management
One of the fastest-growing platforms, built for native video. Reach engaged audiences far beyond just a young crowd.
Learn moreVideo Content Production
Short-form video for TikTok, Reels, Shorts and ads — concept, scripting, shooting and editing, end to end.
Learn moreContent Marketing
Blog content, email and social that builds trust and demand — content your SEO will thank you for.
Learn moreTracking & Analytics
GA4, Google Tag Manager, Consent Mode v2, conversion tracking and Looker Studio reporting — done properly.
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Why Optimalizált
Most of our clients have been burned before
Usually by an agency that overspent without asking, or built completely different campaigns than the ones agreed. We are probably not your first attempt at outsourcing — so we learned from other people's mistakes.
- We brief thoroughly before any work begins.
- We never spend your budget without your sign-off.
- We continuously analyse and optimise your PPC campaigns.
- We dedicate focused time to your account and campaigns only.
- We report regularly on results, risks and the next moves to grow them.
This is a no-BS zone. We prefer to let the results do the talking.
How we work
A clear, five-step process
Digital marketing is a marathon, not a sprint. Here's how a partnership with us takes shape.
Your enquiry arrives
You email us your website, platforms and goal. We follow up and send a short brief to capture the essentials — the basis for a detailed, tailored proposal.
Consultation, online or in person
We align on objectives, opportunities and the recommended strategy before anything is spent.
We choose the right setup
We select the service scope and campaign types that best match your goals and budget.
Campaign optimisation
We continuously analyse, test and improve campaigns — the work that actually moves results.
Monthly report & review
Regular reporting shows what happened, what it means and what we'll do next.
Tracking & transparency
If it isn't measured, it can't be improved
Advertising without proper measurement is like sailing without a map. We make sure every campaign is tracked, every conversion counted and every report easy to read.
GTM
Tag Manager
Tag Manager and conversion tracking configured the right way.
Consent v2
Privacy
Consent Mode v2 in place to keep data flowing, compliantly.
Selected work
50+ brands trust us to grow their results
From e-commerce and hospitality to industrial suppliers and personal brands — here's a sample of the companies we work with.
From the blog
Practical guides from people who run campaigns daily
Case studies, how-tos and plain-English explainers on Google, Meta, TikTok, tracking and conversion.
Google Ads audit checklist: 25 questions before you hire an agency
The exact questions to ask before signing — so you never hand your budget to the wrong partner.
What is ROAS and how do you calculate it?
The single number that tells you whether your advertising makes money — and how to read it correctly.
TikTok for small business: tips that actually work
How smaller brands win on TikTok without a studio or a huge budget.
Next step
Ready to make your ad budget work harder?
Send us your website, the platforms you advertise on and your main growth goal. We will review your setup and reply with clear, prioritised next steps — no obligation.
hello@optimalizalt.com
FAQ
Frequently asked questions
Short answers to the things companies ask us most.
What does Optimalizált actually do?
We are a performance marketing agency. We plan, build and manage paid advertising on Google, Meta and TikTok, set up proper conversion tracking, and report transparently on what your budget delivers. The goal is always measurable business results — leads, sales and return on ad spend — not vanity metrics.
Which businesses do you work with?
Mostly e-commerce stores, service companies, B2B brands and local service providers — typically businesses that are already spending on ads and want better returns, clearer data and a more strategic approach. If you are starting from zero, we can build your accounts from the ground up.
How do we get started?
It starts with a short email. Send us your website, the platforms you advertise on and your main growth goal, and we will review your situation and reply with the next steps. From there we brief properly, agree on a strategy and only then start spending.
Do you lock clients into long fixed-term contracts?
No. We work in project-based and longer-term partnerships built on results, not in rigid lock-ins. Most of our clients stay because the work performs — many partnerships run for years.
Do you report on results?
Yes — transparent reporting is core to how we work. You get regular reports on performance, what changed, what we recommend next, and clear dashboards so you always know what your budget is doing.
Are you a certified Google agency?
Yes. Optimalizált is a Google Partner, which means we meet Google's performance and certification standards for managing Google Ads accounts.