Meta ads management

Facebook & Instagram ads that build demand and drive sales

Facebook and Instagram put your brand in front of the right people while they scroll — building awareness, demand and sales. We plan and manage Meta campaigns that do all three, with creative and targeting that earn attention.

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Why it matters

Why advertise on Facebook and Instagram

Where Google captures existing demand, Meta creates it. Facebook and Instagram reach people who aren't searching yet but are a perfect fit for what you offer — introducing your brand, warming up audiences and bringing them back to buy.

The platform's targeting and creative formats are extraordinarily powerful, but only in experienced hands. In 2023 alone our team managed over 120 million HUF of Meta ad budget, and that volume of real-world testing is exactly what it takes to spend efficiently rather than just spend.

Who it's for

Is this the right fit for you?

Meta advertising shines for brands that benefit from being discovered — especially:

E-commerce stores that want consistent, scalable sales.

Brands with products that are visual, giftable or impulse-friendly.

Service businesses that need a steady flow of leads and enquiries.

Companies wanting to build an audience and brand, not just chase clicks.

Businesses already running Meta ads that have plateaued or lost efficiency.

Anyone who wants Google and Meta working together for full-funnel coverage.

What's included

End-to-end Meta campaign management

Every engagement is tailored, but here's what working with us on this typically covers.

Audience & targeting strategy

Cold, warm and retargeting audiences mapped to each stage of the funnel — from first touch to purchase.

Campaign objectives that fit

Awareness, traffic, engagement, lead generation, app promotion or sales — structured around your real goal.

Creative that stops the scroll

Static, video and carousel concepts built for the feed, with hooks designed to earn attention in the first second.

Testing & optimisation

Continuous A/B testing of audiences, creative and placements to find and scale what converts.

Pixel & Conversions API

Proper Meta Pixel and server-side tracking so your data — and your optimisation — stays accurate post-iOS.

Transparent reporting

Clear reports on spend, results and return — plus what we're testing and recommending next.

The business case

From scrolling to buying

Well-run Meta advertising gives you a reliable engine for demand: it fills the top of your funnel with the right people, nurtures them with creative that builds trust, and brings them back to convert. The result is lower-cost customers and a brand more people recognise — compounding month after month.

How we work

How we run it

A transparent, repeatable process — you always know what's happening and why.

Discovery & audit

We learn your business, audiences and offers, and review any existing Meta activity.

Strategy & creative plan

We map audiences, objectives and a creative angle, and agree the plan with you.

Build & launch

We set up campaigns, tracking and creative, then launch with a structured testing phase.

Test & optimise

We let data decide — scaling winners, cutting losers and refining continuously.

Report & scale

Regular reporting keeps you informed, and we scale what's proven to work.

Related services

Often combined with

Most results come from channels working together. These pair well with meta ads management.

Next step

Curious whether your Meta ads could do more?

Tell us about your store or service and your current Facebook and Instagram activity. We'll review it and send back honest, practical recommendations — at no cost.

FAQ

Frequently asked questions

The questions companies ask us most about this service.

Should I run Meta ads, Google ads, or both?

They do different jobs. Google captures people already searching; Meta builds awareness and demand among people who'd love your product but aren't looking yet. For most growing businesses the strongest results come from running both together — and we manage both.

How much budget do I need for Meta ads?

We typically work with monthly budgets from around 200,000 HUF per platform. Enough budget matters because Meta needs data to learn and optimise; too little spread too thin rarely performs.

Do you produce the creative too?

We can. Strong creative is the single biggest lever on Meta, so we plan concepts and hooks, and through our video content production service we can shoot and edit scroll-stopping video as well.

My results dropped after iOS privacy changes — can you help?

Yes. A large part of recovering Meta performance is rebuilding measurement with the Conversions API and proper server-side tracking, which we set up as part of the engagement so the algorithm can optimise on accurate data again.

How soon will I see results?

Campaigns can launch within days, but Meta needs a short learning phase to optimise. Most clients see performance stabilise and improve over the first few weeks as testing data accumulates.